How to get featured interviews on Decrypt

How to Get Featured Interviews on Decrypt: A Guide for Aspiring Journalists

In the fast-paced world of cryptocurrency and blockchain, Decrypt has become a go-to platform for news, insights, and analysis. As an aspiring journalist with over a decade of experience, you know the value of a featured interview. It's not just about the exposure; it's about the credibility and influence it brings to your work. So, how do you get featured interviews on Decrypt? Let's dive into the strategies that can make your pitch stand out.

Understand Decrypt's Niche

Decrypt focuses on the intersection of technology and finance, specifically within the cryptocurrency and blockchain space. To get featured, you need to understand their niche deeply. This means not only being knowledgeable about blockchain technology but also having a pulse on the market trends, regulatory changes, and technological advancements.

Case Study: The Tech-Savvy Journalist

Consider Jane Doe, a journalist who specializes in tech news. After several unsuccessful pitches to Decrypt, she realized that her content was too broad. She shifted her focus to blockchain-specific stories and started attending industry conferences. Her dedication paid off when she landed a feature interview with a leading blockchain developer.

Craft a Compelling Pitch

Once you understand Decrypt's niche, it's time to craft your pitch. A compelling pitch should be concise, clear, and tailored to Decrypt's audience. Here are some key elements to include:

1. Unique Value Proposition

Your pitch should highlight what makes your interviewee unique or why their perspective is valuable to Decrypt's readers.

2. Relevance

Ensure that your story aligns with Decrypt's current interests or recent articles.

3. Engaging Storyline

A compelling narrative can make your pitch more attractive than others.

Build Relationships

Building relationships with Decrypt's editorial team is crucial for getting featured interviews. Here are some ways to establish these connections:

1. Engage with Their Content

Comment thoughtfully on articles, share them on social media, and engage with the community.

2. Attend Industry Events

Use these events as opportunities to network with Decrypt staff members.

3. Follow Up

After submitting a pitch or engaging with their content, follow up politely but persistently.

Optimize Your Pitch for SEO

While Decrypt is not a search engine-driven platform like many online publications, optimizing your pitch for SEO can still help you stand out:

1. Use Keywords

Incorporate relevant keywords naturally into your pitch without overstuffing them.

2. Highlight Unique Selling Points

Make sure your pitch clearly communicates what makes your interviewee or story unique.

Prepare Your Interviewee

Once you've secured an interview with an influential figure in the cryptocurrency space, prepare them well:

1. Provide Background Information

Give them context aboutDecrypt’s audience and what they expect from the interview.

2. Offer Guidance

Help them structure their responses coherently and ensure they are ready for potential tough questions.

Follow Up Post-Interview

After the interview is complete, follow up with Decrypt’s editorial team:

1. Send Thank You Notes

Express gratitude for their time and consideration.

2. Offer Additional Content

Suggest additional articles or stories based on the insights gained from the interview.

By following these strategies, you'll be well on your way to getting featured interviews on Decrypt. Remember that persistence pays off in this competitive field, so keep refining your pitches and building those relationships until you achieve success!