Common Misconceptions in Web3 Company PR

Web3's Buzz Hashtag But Missed These PR Basics

In the fast-paced world of Web3 companies—those pioneering decentralized technologies and digital assets—public relations often gets overlooked or mismanaged from day one.

Many startups launch with high hopes fueled by crypto hype but fail to grasp that effective PR isn't just about tweets or NFT drops; it's about building trust and visibility.

This disconnect can lead to missed opportunities for growth and partnerships.

Debunking Myth #1: Social Media Equals Solid PR Strategy

While platforms like Twitter (X) and Telegram are crucial for community engagement in Web3,

a well-rounded PR strategy requires more than just posting updates.

For instance,

consider how some projects rushed their token launches without proper media outreach,

resulting in low adoption rates despite strong social buzz.

The Data Speaks Volumes

According to recent industry reports,

a significant portion of investors still relies heavily on traditional news sources when evaluating new projects.

Misstep #2 Ignoring Traditional Outlets

The idea that Web3 companies can thrive solely through online communities is a costly mistake.

Traditional media still holds sway,

especially among institutional investors seeking credible coverage.

Balancing Act Required

To navigate this landscape effectively,

companies must blend digital engagement with strategic press releases targeting established journalists.