Growth Tips: New Ways to Play with Advertising

In the ever-evolving digital landscape, advertising has become a crucial tool for businesses looking to expand their reach and grow their audience. However, with the plethora of options available, it can be challenging to know where to start. As a seasoned content creator with over a decade of experience, I've compiled a list of growth tips that will help you play with advertising in new and innovative ways.

Embrace Native Advertising

Native advertising has gained significant traction in recent years due to its seamless integration into the content of a platform. Unlike traditional banner ads, native ads are designed to match the look and feel of the surrounding content, providing a more engaging user experience. According to a study by PubMatic, native ad spend is expected to grow by 20% annually through 2023. To leverage this trend, focus on creating content that resonates with your target audience and adds value to their reading experience.

Leverage Social Media Advertising

Social media platforms have become powerful advertising tools due to their vast user bases and sophisticated targeting options. Platforms like Facebook, Instagram, and Twitter offer advanced targeting capabilities that allow you to reach specific demographics based on age, interests, and behaviors. For instance, using Facebook's Lookalike Audiences feature can help you find new customers who are similar to your existing ones. Always test different ad formats and creative elements to see what resonates best with your audience.

Utilize Influencer Marketing

Influencer marketing has become a popular way for brands to reach consumers through trusted voices. According to Statista, influencer marketing spending is expected to reach $13.8 billion by 2022. To make the most of this strategy, identify influencers who align with your brand values and have an engaged audience in your target market. Collaborate on content that showcases your product or service in an authentic way.

Experiment with Programmatic Advertising

Programmatic advertising uses automated technology to buy and sell ad space in real-time. This approach allows for more efficient ad buying and targeting at scale. According to IAB Europe, programmatic ad spend in Europe reached €7 billion in 2019. To get started with programmatic advertising, consider using demand-side platforms (DSPs) or working with an agency that specializes in programmatic buying.

Optimize for Mobile Advertising

With the increasing use of smartphones and tablets, mobile advertising has become essential for reaching today's consumers. Ensure that your ads are optimized for mobile devices by using responsive design and mobile-friendly formats. According to eMarketer, mobile advertising accounted for 72% of all digital ad spend in the U.S. in 2019. Don't miss out on this growing opportunity by neglecting your mobile strategy.

Measure Success with Analytics

To effectively play with advertising, it's crucial to measure success using analytics tools like Google Analytics or Adobe Analytics. Track key performance indicators (KPIs) such as click-through rates (CTR), conversion rates, and return on ad spend (ROAS). Use these insights to refine your campaigns and optimize for better results.

In conclusion, playing with advertising requires creativity, adaptability, and a willingness to experiment with new strategies. By embracing native advertising, leveraging social media platforms, utilizing influencer marketing, experimenting with programmatic buying, optimizing for mobile devices, and measuring success with analytics tools, you can take your advertising efforts to new heights and drive growth for your business. Remember that the digital landscape is constantly evolving; stay informed about emerging trends and be ready to pivot when necessary.