How to choose foreign media column submissions

How to Choose Foreign Media Column Submissions: A Guide for Experienced Content Creators

In the vast landscape of content creation, selecting the right foreign media column for submissions is a pivotal decision that can significantly impact your reach and audience engagement. As an experienced content creator with over a decade in the industry, I've learned that the key to successful column submissions lies in understanding your audience, aligning with the publication's tone, and crafting content that resonates on a global scale. Let's delve into how you can make informed choices when it comes to foreign media column submissions.

Understanding Your Audience

The first step in choosing the right foreign media column is to understand your target audience. Consider their demographics, interests, and language preferences. For instance, if you're targeting a younger demographic, platforms like Buzzfeed or Vice might be more suitable. On the other hand, if your content is aimed at professionals, LinkedIn or Harvard Business Review could be ideal choices.

Case Study: Tailoring Content for Different Audiences

Take the example of a travel blogger who wants to submit articles to various foreign media outlets. By analyzing the audience demographics of each outlet, they can tailor their content accordingly. For instance, submitting a piece about budget-friendly travel tips to a publication popular among young adults in Europe would likely yield better engagement than submitting the same content to a publication targeted at affluent retirees in North America.

Aligning with Publication Tone

The tone of voice is another crucial factor to consider when selecting foreign media columns for submissions. Each publication has its unique style and voice, which should align with your own writing style. For instance, if you're known for your humorous take on current events, submitting your content to a serious news publication might not yield the desired results.

Industry Observation: Tone Matters

A study by BuzzSumo found that content with a unique tone often performs better than generic content across various platforms. By aligning your writing style with the publication's tone, you increase the chances of your article being accepted and engaging with their audience.

Crafting Engaging Content

Once you've identified suitable publications and understand their audience and tone, it's time to focus on creating engaging content. This involves researching relevant topics within your niche and crafting articles that provide value or offer new insights.

Methodology: Research and Value-Driven Content

To create compelling content for foreign media columns, start by researching trending topics within your niche. Use tools like Google Trends or BuzzSumo to identify popular keywords and phrases. Once you have a list of potential topics, brainstorm angles that offer unique insights or solutions.

Optimizing for SEO

While SEO is not as critical in traditional print media as it is in digital platforms, it still plays a role in ensuring your article reaches its intended audience. Optimize your article by including relevant keywords naturally within the text without overstuffing.

SEO Strategy: Natural Keyword Integration

Incorporate keywords related to your topic naturally within your article's headings and subheadings. This not only helps with SEO but also improves readability and structure.

Conclusion

Choosing foreign media columns for submissions is an art form that requires careful consideration of your audience, publication tone, and engaging content creation techniques. By following these guidelines and staying informed about industry trends and best practices, you'll be well on your way to successful column submissions that resonate globally.

As an experienced content creator yourself, remember that continuous learning and adaptation are key to staying relevant in this ever-evolving landscape. Keep exploring new publications and experimenting with different approaches until you find what works best for you and your brand.